MTN Expands its GSM African Footprint
Mobile Telephone Networks Zambia (MTN) will be the market leader in mobile telecommunication in Zambia. MTN group executive sales and marketing Freddie Mokoena made this predication after the recent take over of Telecel Zambia a local mobile phone provider.
MTN is a growing multi-national company seeking to expand its African Footprint. By June 2005 the company was already operating GSM networks in eight African countries that collectively serviced the needs of more than 17 million subscribers.
And MTN Zambia has developed a low cost product to reduce the cost of making calls. The product, Mokoena said, was a response to the complaints about prohibitive tariffs in the market. December 1, 2005 is the D-day and its calls on any platform will cost 29 cents all round, instead of the average 40 cents obtaining today.
“Except South Africa, MTN is the market leader in all the markets we operate in. We take pride in being the leader in the telecommunications markets we operate in and Zambia should not be an exception. All we have to do is give the Zambian consumer the kind of product they need and we are solidly on the way to the top,” Mokoena said.
'I am confident and adamant about this because in the other markets, we have learned that being humble, simple, consultative, a listener and offering relevant products is the best way of attaining leadership. Already, we are Africa’s biggest mobile operator by revenues.'
MTN Zambia has a budget of US $70 million over the next two years. And who is to benefit? But Zambia safari as you the international visitor will be able to communicate easily and cheaply too. You’ll be able to do this while you enjoy the sights and sounds of the Victoria Falls.
MTN is a growing multi-national company seeking to expand its African Footprint. By June 2005 the company was already operating GSM networks in eight African countries that collectively serviced the needs of more than 17 million subscribers.
And MTN Zambia has developed a low cost product to reduce the cost of making calls. The product, Mokoena said, was a response to the complaints about prohibitive tariffs in the market. December 1, 2005 is the D-day and its calls on any platform will cost 29 cents all round, instead of the average 40 cents obtaining today.
“Except South Africa, MTN is the market leader in all the markets we operate in. We take pride in being the leader in the telecommunications markets we operate in and Zambia should not be an exception. All we have to do is give the Zambian consumer the kind of product they need and we are solidly on the way to the top,” Mokoena said.
'I am confident and adamant about this because in the other markets, we have learned that being humble, simple, consultative, a listener and offering relevant products is the best way of attaining leadership. Already, we are Africa’s biggest mobile operator by revenues.'
MTN Zambia has a budget of US $70 million over the next two years. And who is to benefit? But Zambia safari as you the international visitor will be able to communicate easily and cheaply too. You’ll be able to do this while you enjoy the sights and sounds of the Victoria Falls.
posted by Enestle Zimba @ 11:47 AM
0 Comments:
Post a Comment
<< Home