Commercial adverts about Zambia’s tourism have started appearing on the Cable News Network (CNN) television channel. The first
Zambia National Tourist Board (ZNTB) commercial was shown on Friday March 18, 2006 under the
CNN Sights and Sounds of Zambia.The adverts will be on CNN for the next 8 weeks and will involve 276 spots of 35 seconds each. That’s an average of 4 spots per day on weekends and 7 spots per day during the week. These spots will be appearing on prime time in the early morning, office hours and evenings.
According to ZNTB the tourism promotion campaign would also be featured on
cnn.com website in the form of a banner advert as part of the awareness promotion for Zambia as a prime tourism destination.
On sale is
Farai Gardens lodge...