The "Eagle Has Landed" A Safari Lager!

It has absolutely nothing to do with Hitler’s German but everything to do with Zambian safaris. It’s a new lager and new on the market…and available too for your safari. Eagle Lager has already been acclaimed as the “Great Taste…and Real Zambian” by lager connoisseurs.

The “eagle has landed” is a project but with difference. The “eagle story” started in July of 2003 when a concept to develop a beer from an entirely Zambian raw material was muted. Therein lies the importance of the “eagle story” and the eagle lager too!

They had to pick a crop that grows everywhere in Zambia. Sorghum was chosen. A lager was to be brewed from it. The Zambian Breweries sorghum project was started. The Financing came from the Cooperative League of the United States of America-Small Holder Enterprise and the Marketing Programmes (CLUSA-SHEMP), a project funded by USAID/IFAD.

The sorghum project selected peasant farmers. They were put into groups. CLUSA-SHEMP provided the sorghum seed and trained farmers how to growing quality crops for brewing the lager. And who were the lucky farmers? 4,000 were selected!

Before the projected started there were just about 400 farmers who grew sorghum. And today the number has grown five times. Over 2,140 grew the crop last season (December –March). Their harvest should translate into 300 tonnes of quality sorghum crop.

It is estimated that not less than 60,000 people in the extended family scenario of the 14 chosen rural districts in Zambia will benefit from the sales of their sorghum. This will impact directly on poverty alleviation.

This project is an example of the cooperation between the public and the private sector. So the “eagle has landed” is a beer launch by Zambian Breweries. It’s a lager brewed for Zambian safaris…and brewed to reduce poverty at the same time. When you drink it you’re helping the poor. Just remember that!