Sun International Vouches for Zambian Tourism

Russell Binks now general manager for Sun International Hotels in Zambia harbours great plans. To support the country become an international tourism destination. Speaking at the Royal Livingstone after taking his new appointment Binks said Zambia had all the required resources, such as the recipe and the location that would ensure improvement in the tourism sector.

Now, that’s one big statement of fact. The improvement is that of Zambia’s safari and its ecotourism. That’s because Zambians are friendly and always exhibit the warm African welcome. They constitute the peace haven (no war has taken place here) and continue to host refuges from countries in civil strive. It’s a tradition of Zambia and you’ll be well looked after in the same way.

It’s no wonder Russell Binks has only superlatives for the future of Zambia safari, “What you have in this country is absolutely phenomenal in terms of beauty, in terms of scenery, in terms of the activities and there is so much potential... The Zambian staff are very enthusiastic and friendly and I am excited...to enhance their development.”

But then that’s what the World Tourism Organisation (WTO) has already recognized about Zambia. That it’s the No 1 emerging African tourism destination.

Sun International Hotels can vouch for it. In April 2001 they opened their newest hotel resort at Victoria Falls in Zambia. Two brand new hotels, one the Zambezi Sun a three star hotel with modern conference facilities only a few metres from the Victoria Falls, the other the Royal Livingstone, a five star luxury on the banks of the Zambezi River.